We Are Not Alone by Kristin Lamb
Forward written by NY Times Best-Selling Author and Co-Creator of Who Dares Wins Publishing Bob Mayer “I wished there had been a step-by-step guide for writers on how to not only do it technically, but do it content-wise. This book is the answer to that wish.” Social Media is more popular than ever. As society becomes more and more technologically advanced, people are seeking new ways to interact. Humans are social creatures. Relationships and community are vital to our survival and our mental and emotional health. Writers, published and unpublished, fiction and non-fiction are hearing words like platform and brand with increasing frequency as the publishing paradigm shifts into the 21st century. The world around us is changing faster than ever, and publishing is certainly not immune. There are more opportunities for a new author today than there has been in the entirety of human history. Yet, the flip side of that reality is, with thousands and thousands of authors with books and blogs, how can a writer ever hope to stand apart let alone succeed? This book will show you how. There are countless social media experts, but Kristen’s system is specifically designed to meet the unique needs of a writer. Take charge of your future today. You have great books to write, and don’t have time for rookie mistakes that can cost you years of rebuilding your name, brand, and platform. Kristen’s method is simple, effective, and helps you harness that same creativity you apply to your writing and harness it to build you social media platform. Best part is you don’t even have to be a computer expert or know anything about sales. This system is designed to change the writer’s approach, not the writer’s personality. And the best part is you have help. Remember, We Are Not Alone.
I read this book shortly after I started blogging in March of this year. The most valuable advice that I gleaned from it was the importance of branding your own name. If you’re a writer, don’t use a moniker for your social media platforms. Readers will have difficulty finding your book if the author name is rarely mentioned. She also advised that authors avoid using the title of their book as their name/identifier in social media platforms unless they plan to write just that one book. And what if you change the title of your book before publishing? She recommends that you use your name or the name you will be writing under for all social media platforms.
This was eye opening for me. When I started my blog, I wasn’t sure what name to use. I remember coming across all these creative social media monikers, but I couldn’t come up with one that I thought I’d want to stick with permanently, so I just used my name. By sheer dumb luck, I did exactly as the author recommends. Well, it’s more than a recommendation. To her, it’s a must.
“…it is absolutely crucial for you to brand your name over and over and over and it is always associated with your content, that is like a non-stop commercial pitching your work every single day. This is why a moniker can absolutely KILL your platform.
When you use anything other than the name that will be printed across your book, you give up your most valuable marketing real estate…the top of mind.”
The book is a bit dated, but considering it covers the ever-changing world of social media and was published in 2010, that’s not surprising. Still, it contains useful information for those who are new to social media and with the author’s sense of humor mixed in, it’s a very enjoyable read.
4 out of 5 stars
Kristin has recently released an updated book titled Rise of the Machines: Human Authors in a Digital World. It’s been getting rave reviews and is on my TBR list.