The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL

Another insightful post by Kristen Lamb. Definitely worth the read.

Kristen Lamb's Blog

I wasn’t going to blog at all this week. Have been taking a break and refueling. But when I came in from being away for a week, one of the first articles I saw was regarding Abercrombie & Fitch CEO Michael Jeffries’ “marketing campaign” for the preppy clothing line (quoted in the meme above).

Jeffries isbeing hailed by some marketing experts as a brilliant visionary, but I wonder how he would be perceived if he was excluding people of color or sexual orientation. What would people think if he only wanted “white kids” or “straight people” wearing his clothing line?

Don’t get me wrong, A&F has the right to define their demographic, but we as consumers have a right not to buy clothes from such an uncreative designer that has such a warped vision of beauty and a skewed sense that Skinny=Popular & Cool. Even Perez Hilton weighed…

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4 thoughts on “The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL”

  1. HI Melissa, I wanted to send you special Mother’s Day wishes.Hope you’re day is Super Duper Good! I”ll be thinking of you. Deanie

  2. Hi Melissa,
    I tried to email you, but something went a little haywire with it. Could you please send me your email address, to make sure it’s correct?
    Thank you so much.

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